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Revenue Scaled
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Strategic Insights
I turn fragmented channel data into clear growth frameworks with attribution modeling and testing built into every strategy.
$4M+
annual marketing
budget managed
25%
average revenue growth per brand
Led and scaled cross-functional teams of up to 10 across paid media, creative and ecommerce.
Global Experience
10+ years growing beauty and fashion brands globally, from U.S. DTC to international markets in Korea and Italy, with hands-on experience building social and digital playbooks for global teams.
Data-Driven Approach
I build the reporting infrastructure before scaling spend. From GA4 and attribution modeling to A/B testing and customer cohort analysis, the data always leads.
Core Values
Innovation
I bring AI powered testing frameworks and community led growth playbooks that compound results across every channel and campaign.
Insights
I build the measurement infrastructure before scaling spend, ensuring every decision is grounded in attribution data, customer behavior, and real performance signals.
Collaboration
I lead cross-functional teams by aligning creative, media, and ecommerce around shared goals, clear KPIs, and shared accountability.
Empathy
Every strategy starts with a deep understanding of who the customer is, what drives their purchase decision and what builds long term loyalty.
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GET IN TOUCH.